Our Capabilities

At our core, we are focused on solving problems through clear, concise websites, applications, interactive experiences, and digital communication. We believe in design as a way of thinking that can be applied to almost any challenge. We use technology to bring design to life with detailed and thoughtful implementation.

Research before guesswork.
Laying a strong foundation
We start with research because it lays the foundation for success. All of our projects begin with a Discovery & Research phase, where we evaluate project scope, leverage existing reports, and interview users and stakeholders to internalize their goals.
Data-driven decisions
Our commitment to research through usability testing, market research, benchmarking, design exploration, and technology development is what sets us apart. We know that when we can back up our decisions with data, everyone wins.
Planning a course for success
Our discovery phase allows us to not only address project goals closely but to plan a sustainable path for the future of your project. We seek to create solutions that are flexible enough to grow and adapt with the evolving needs of your institution.

Strategy when it matters most.

We implement strategy and design-thinking exercises to get at the heart of your goals and focus our work efforts. This allows us to have a finger on the pulse of your institution, deeply understanding your users and aligning on strategy at the onset of your project.

Services
  • Discovery & user research
  • Competitive analysis
  • Technology reviews
  • Market position consulting
  • Strategic planning
  • Information architecture
  • Content strategy
  • User persona development
  • Design sprints
  • Interactive prototypes
  • User experience (UX) design
  • User interface (UI) design
  • Brand & identity design
  • Visual design
  • CMS & CRM integrations
  • Third-party app integrations
  • Front-end development
  • Back-end development
  • Search engine optimization
  • Launch support
  • Continuous improvement

Design that makes sense.

Human-centered design is a creative approach to problem solving and is the backbone of our work at Research & Design. It is a process that starts with the people we’re designing for and ends with solutions tailor-made to suit their needs. Before a project begins, we take an in-depth look at the needs of students, faculty, and key stakeholders to create websites for higher education that not only meet project requirements, but also are beautiful, intuitive, and easy to navigate.

Why human-centered design?
Understanding your audience
With a design process focused on people, we can uncover how your audience thinks, browses, and converts to key goals. This allows us to create compelling user experience that is tailored to your audience, whether prospective students, potential donors, or seasoned faculty.
Testing ground for new ideas
Our design phase generates a wealth of possible solutions, and our approach allows us to narrow down and refine our ideas. We use rapid prototyping tools to test our ideas, step into the shoes of our users, and explore edge cases before development even begins.
Form that follows function
We believe design is only successful if it meets the demands of the users. Therefore, we take a strong hard line on user experience and interweave beautiful visual design into this strong, underlying structure, uplifting an already intuitive and engaging experience.

Implementation is everything.

A beautiful design is nothing unless accompanied by robust implementation. Our development team works closely with our designers to ensure no detail is lost in translation. Our engineers are adept at front-end and back-end development, a variety of content management systems, CRM integration, and search engine optimization.