Higher Education Digital Marketing — News Roundup

Ideas & Insights for July 11, 2017
How Google Took Over the Classroom Source: How Google Took Over the Classroom. Via VentureBeat.

The latest roundup of articles and tools that our team hopes will be of value in your work as higher ed professionals:


  • Apple and community colleges partner together for the future of apps. Via Axios.
  • How Google took over the classroom. Via NYTimes.
  • Machine learning has the potential to both transform the nature of teaching and learning. Via EdTechMagazine.
  • Chief Marketing Officers live between the worlds of Enrollment and Advancement. Good article on How Marketing and Institutional Advancement Should Work Together. Via InsideHigherEd.
  • Dispelling Myths about the Online College Student — is local campus important? Are they older? Financial incentives impactful? Via EdTechMagazine.



  • Instagram implements an AI system to fight mean and harassing comments.
  • Heat Maps - extremely powerful, but largely misused. Demystifying website heat maps: a complete guide for enterprise buyers. Via EyeQuant.
  • Recreate your computer working environment in two clicks — very convenient for developers working on multiple projects!
  • Has your school made the switch to HTTPS? An in-depth guide on how to implement it. Via Smashing Magazine.
  • Google Lens — learn how new AI technology brings smarts directly to your phone’s camera, and many other applications, such as naming a flower you’re about to photograph.

For fun

Missed Last Roundup?

  • Read the latest on public perception of higher ed from NewAmerica, what is headless AI, the coming CSS grid, how AR is being used to ensure prospective customers, and more.

Research+Design is a design and technology company. We direct our focus to tackling problems within higher-education—working with colleges, universities, and companies serving higher-education institutions—to solve problems through digital communication.

At our core, we are focused on solving problems through clear, concise websites, applications, campaigns, and digital communication. We believe in design as a way of thinking and problem-solving that can be applied to almost any challenge.

Interested in having Research+Design evaluate your needs?