Higher Education Digital Marketing — News Roundup

Ideas & Insights for May 19, 2017
The sudden rise of the headless AI Source: The sudden rise of the headless AI. Via VentureBeat.

This bi-weekly's collection of articles and tools that our team hopes will be of value in your work as higher ed professionals:

Strategy

  • Which go-to tools for secondary user research does your institution use when there’s no budget or access to end-users when starting a university project? Via A List Apart.
  • New Research from New America was just released, highlighting public views and perceptions about higher education. InsideHigherEd summarizes four segments of the research that impact our work as marketers. You can read the full report at New America.
  • Interstitial content on your site: What it is, why you'll be penalized by Google, and how to get rid of it. From Smashing Magazine. Free tool: Interstitial Penalty Check.
  • What is headless AI and how it can help your organization. Via VentureBeat.

Technology

  • The new CSS Grid is opening up new possibilities for graphic design on the web. Mozilla’s guide to CSS grid is one of the better ones out there.
  • Upgrade to Invisible reCaptcha — for those sick of spam form submissions, but who also care about a good user experience.
  • When to "Let The Content Delivery Network Optimize Your Images." Via Smashing Magazine.

Virtual reality / Augmented reality

  • Augmented Reality helping customers take action by assuring them “it works.” Via TheVerge. See video on CNN.
  • Facebook is turning its camera effects into an open augmented reality platform. Via The Next Web.
  • See Google's newest updates in VR/AR at its IO conference, including tracking products in a hardware store and students learning about the respiratory system through AR. Via Google Blog.

For fun

  • Faculty away days, or departmental retreats, can be a great source for human-interest photography for visual assets for the web. Via Universities and the Web.
  • We're enjoying the interesting motion technique used in the social media grid of Volvo's XC90 product page (scroll down a little over halfway). Via Volvo.
  • Using artificial intelligence to surface new relationships across fonts. Via IDEO.

Missed Last Roundup?

  • Read the latest on being an early technology adopter, Facebook's new Surround 360 camera, how to identify influencers on campus, how to automatically generate your Sketch files, and more.


Research+Design is a design and technology company. We direct our focus to tackling problems within higher-education—working with colleges, universities, and companies serving higher-education institutions—to solve problems through digital communication.

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