Higher Education Digital Marketing — News Roundup

This bi-weekly's collection of articles and tools that our team hopes will be of value in your work as higher ed professionals:

Strategy

• Adopt new tech before everyone else "because being first puts you in a strong position to win new business students." Via 99u.com.
• Identify internal influencers to get things done in Higher Ed. Via InsideHigherEd.

Virtual reality / Augmented reality

• Facebook's new Surround 360 cameras bring us closer to affordable higher-quality 360 devices, making it easier to immerse your prospective students into your campus and student life.
• Some great examples of how the VR (virtual reality) medium is impacting branding across a variety of industries (hint: shoe quasi-profit, cars, travel, music).
• Farewell, Harvard: A virtual reality experience — although a bit older, a quality example of VR, this time in higher ed. The story-telling is good, but the VR makes you stick around to the end of the videos.

Technology

• If you use a design framework, here's a new tool to automatically generate your Sketch files. Via TechCrunch.
• Produce error-free content by combining the best of your word processor and CMS. Via eQAfy.
• Use the power of WayBack Machine to download your old university pages — a quick and simpler alternative to the classic old.yourdomain.edu.

For fun

• Some design inspiration for your all-important 404 pages — the starting point for good defensive design.
• The updated Google Earth re-inspires in the now web-based version.

Missed Last Roundup?

• Read the latest on Higher Ed Intelligence, FB's new 360 video, NY's Free College Plan, Google's WebVR experiment, Drupal 8.3 release, and more.